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What is cashback?

Cashback is the process of giving a customer any commission earned for an online sale.

Big brands run affiliate marketing campaings which give webmasters commission for sales on their websites. Put simply, cashback is when the webmaster gives this commission back to the customer.

  1. Customer clicks the tracking link on cashbacktoday.co.uk
  2. The merchant / brand records the visit and awards cashbacktoday.co.uk commission for the sale
  3. Cashback Today returns this commission to the customer